NYSE issues a pre-market daily advisory direct from the trading floor.

The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins.

Kristen Scholer delivers the pre-market update on August 17th

-- Uniphore Co-founder & CEO Umesh Sachdev to discuss latest offering.

-- Marketing AI is built on customer intelligence rather than customer data management.

-- The company says the solution can predict what each customer is likely to do next.

-- The S&P 500 looks to build on a three-week win streak.

-- Retail earnings and Wednesday's Fed Minutes will headline upcoming activity.

-- According to the latest data, nearly 70% of traders expect the Fed to hold rates steady next month.

-- Shares of Reddit (NYSE: RDDT) jumped Friday following inclusion in S&P 500.

-- The platform will be added to the large-cap index ahead of Tuesday's session.

-- Shares popped by 12.6% on Friday following the announcement.

Opening Bell Hims & Hers (NYSE: HIMS) celebrates its 5th anniversary as a listed company

Closing Bell Snowflake (NYSE: SNOW) celebrates the launch of Cortex AI Gateway

For market insights, IPO activity, and today's opening bell, download the NYSE TV App and check out the NYSE YouTube: TV.NYSE.com and YouTube.com/@NYSEofficial

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SOURCE New York Stock Exchange

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