Crocs, Inc. Publishes 2025 Comfort Report Detailing Updates on Purpose & Sustainability PR Newswire
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    Crocs, Inc. Reports Better-Than-Expected First Quarter 2026 Results And Raises Full-Year Outlook
    7:00a ET April 30 '26 PR Newswire

    -- First Quarter Outperformance Supported By Broad Consumer Relevance Across Both Brands

    -- Crocs And HEYDUDE Brand Performance Led By Healthy Direct-To-Consumer Channel Growth

    -- Full-Year Outlook Raised On Both The Top- And Bottom-Line

    Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced its first quarter 2026 financial results.

    "We are pleased to have started the year with better-than-expected results, fueled by broad consumer relevance for both of our brands and disciplined execution against our strategy. We delivered enterprise revenue of over $900 million including growth in our direct-to-consumer channels for both brands. We are encouraged by strong consumer response to product newness across categories, supported by our high pace of innovation and consistent brand storytelling," said Andrew Rees, Chief Executive Officer.

    Mr. Rees continued, "Based on our first quarter performance, we are raising our full-year outlook on both the top- and bottom-line. We are focused on executing against our initiatives to drive diversified growth across both brands, channels, and markets, and we remain confident in the long-term health of the business."

    Amounts referred to as "Adjusted" or "Non-GAAP" are Non-GAAP measures and include adjustments that are described under the heading "Reconciliation of GAAP Measures to Non-GAAP Measures." A reconciliation of these amounts to their GAAP counterparts is contained in the schedules below.

    First Quarter 2026 Operating Results (Compared to the Same Period Last Year)

    -- Consolidated revenues were $921 million, a decrease of 1.7%, or 4.0% on a constant currency basis. Direct-to-consumer ("DTC") revenues grew 12.1%, or 10.2% on a constant currency basis. Wholesale revenues decreased 9.9%, or 12.5% on a constant currency basis.

    -- Gross margin was 56.8% compared to 57.8%. Adjusted gross margin decreased 90 basis points to 56.9% compared to 57.8%.

    -- Selling, general, and administrative expenses ("SG&A") of $322 million increased 1.1% from $319 million, and represented 35.0% of revenues compared to 34.0%. Adjusted SG&A remained approximately flat at $319 million, and represented 34.6% of revenues compared to 34.0%.

    -- Income from operations of $201 million decreased 9.9% from $223 million, resulting in operating margin of 21.8% compared to 23.8%. Adjusted income from operations of $206 million decreased 7.8% from $223 million, resulting in adjusted operating margin of 22.3% compared to 23.8%.

    -- Diluted earnings per share of $2.71 decreased 4.2% from diluted earnings per share of $2.83. Adjusted diluted earnings per share of $2.99 decreased 0.3% from $3.00.

    Balance Sheet and Cash Flow (March 31, 2026, as compared to March 31, 2025)

    -- Cash and cash equivalents were $131 million compared to $166 million.

    -- Inventories were $398 million compared to $391 million.

    -- Total borrowings were $1.34 billion compared to $1.48 billion.

    -- Capital expenditures were $18 million compared to $15 million.

    Share Repurchase Activity

    Subsequent to March 31, 2026 and through April 23, 2026, we repurchased 0.8 million shares of our common stock for $73.6 million. Following these repurchases, $673.2 million of share repurchase authorization remained available for future repurchases.

    First Quarter 2026 Brand Summary (Compared to the Same Period Last Year)

    -- Crocs Brand: Revenues increased 0.8% to $767 million, or decreased 1.9% on a constant currency basis.

    -- Channel

    -- DTC revenues increased 12.9% to $322 million, or 10.6% on a constant currency basis.

    -- Wholesale revenues decreased 6.5% to $446 million, or 9.4% on a constant currency basis.

    -- Geography

    -- North America revenues decreased 6.1% to $346 million, or 6.4% on a constant currency basis.

    -- International revenues increased 7.2% to $421 million, or 2.3% on a constant currency basis.

    -- HEYDUDE Brand: Revenues decreased 12.3% to $154 million, or 13.2% on a constant currency basis.

    -- Channel

    -- DTC revenues increased 8.6% to $71 million or 8.4% on a constant currency basis.

    -- Wholesale revenues decreased 24.7% to $83 million, or 26.0% on a constant currency basis.

    Financial Outlook

    Second Quarter 2026

    For the second quarter of 2026, we expect:

    -- Revenues to be down slightly compared to the second quarter of 2025, at currency rates as of April 27, 2026.

    -- Crocs Brand to be up approximately 1% to 3% compared to the second quarter of 2025.

    -- HEYDUDE Brand to be down approximately 14% to 12% compared to the second quarter of 2025.

    -- Adjusted operating margin to be approximately 24.7%.

    -- Adjusted diluted earnings per share to be in the range of $4.15 to $4.35. Adjusted diluted earnings per share guidance does not assume any impact from potential future share repurchases.

    Full Year 2026

    For 2026, we expect:

    -- Revenues to be down approximately 1% to up 1% compared to full year 2025, up from our previous guidance of down 1% to up slightly, at currency rates as of April 27, 2026.

    -- Crocs Brand to be flat to up approximately 2% compared to full year 2025.

    -- HEYDUDE Brand to be down approximately 7% to 5% compared to full year 2025, up from our previous guidance of down 9% to 7%.

    -- Non-GAAP adjustments to be approximately $25 million primarily associated with our cost reduction initiatives.

    -- Adjusted operating margin to expand modestly from 22.3%.

    -- GAAP effective tax rate to be approximately 23% and adjusted effective tax rate to be approximately 18%.

    -- Adjusted diluted earnings per share to be in the range of $13.20 to $13.75, up from our previous guidance range of $12.88 to $13.35. Adjusted diluted earnings per share guidance does not assume any impact from potential future share repurchases.

    -- Capital expenditures of $70 million to $80 million.

    Conference Call Information

    A conference call to discuss first quarter results is scheduled for today, Thursday, April 30, 2026, at 8:30 am ET. To receive conference call details, please register at the Investor Relations section of the Crocs website, investors.crocs.com. The webcast will also be available live and on replay through April 30, 2027, at this site.

    About Crocs, Inc.:

    Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.

    Forward Looking Statements

    This press release includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

    These statements include, but are not limited to, statements regarding our financial condition, brand and liquidity outlook, and expectations regarding our future financial results, share repurchases, our strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding future financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include the factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

    All information in this document speaks only as of April 30, 2026. We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

    Category:Investors

    
    
              CROCS, INC. AND SUBSIDIARIES
    
              CONDENSED CONSOLIDATED STATEMENTS OF INCOME
    
              (UNAUDITED)
    
              (in thousands, except per share data)
    
    
    
    
                                                                                              Three Months Ended March 31,
    
    
                                                                                         2026               2025
    
    
    
     Revenues                                                                       $921,457           $937,333
    
    
    
     Cost of sales                                                                   398,512            395,784
    
    
    
     Gross profit                                                                    522,945            541,549
    
    
    
     Selling, general and administrative expenses                                    322,101            318,575
    
    
    
     Income from operations                                                          200,844            222,974
    
    
    
     Foreign currency gains (losses), net                                            (1,625)             4,873
    
    
    
     Interest income                                                                     335                333
    
    
    
     Interest expense                                                               (20,459)          (22,766)
    
    
    
     Other expense, net                                                                (251)             (475)
    
    
    
     Income before income taxes                                                      178,844            204,939
    
    
    
     Income tax expense                                                               41,288             44,836
    
    
    
     Net income                                                                     $137,556           $160,103
    
    
    
     Net income per common share:
    
    
    
     Basic                                                                             $2.74              $2.85
    
    
    
     Diluted                                                                           $2.71              $2.83
    
    
    
     Weighted average common shares outstanding:
    
    
    
     Basic                                                                            50,282             56,110
    
    
    
     Diluted                                                                          50,707             56,502
    
    
    
    
    
                CROCS, INC. AND SUBSIDIARIES
    
                CONDENSED CONSOLIDATED BALANCE SHEETS
    
                (UNAUDITED)
    
                (in thousands, except share and par value amounts)
    
    
    
    
                                                                                                                                                   March 31, December 31,
                                                                                                                                                        2026          2025
    
    
    
              ASSETS
    
    
    
              Current assets:
    
    
    
              Cash and cash equivalents                                                                                                            $130,881      $130,354
    
    
    
              Accounts receivable, net of allowances of $26,303 and $28,136, respectively                                                           442,320       278,191
    
    
    
              Inventories                                                                                                                           397,557       368,687
    
    
    
              Income taxes receivable                                                                                                                 2,443        32,782
    
    
    
              Other receivables                                                                                                                      25,315        22,082
    
    
    
              Prepaid expenses and other assets                                                                                                      66,687        53,787
    
    
    
              Total current assets                                                                                                                1,065,203       885,883
    
    
    
              Property and equipment, net of accumulated depreciation of $222,974 and $209,873,                                                     236,874       238,191
    respectively
    
    
    
              Intangible assets, net of accumulated amortization of $190,442 and $184,490, respectively                                           1,320,658     1,324,680
    
    
    
              Goodwill                                                                                                                              404,662       404,689
    
    
    
              Deferred tax assets, net                                                                                                              920,050       935,054
    
    
    
              Restricted cash                                                                                                                         3,467         3,557
    
    
    
              Right-of-use assets                                                                                                                   345,137       338,669
    
    
    
              Other assets                                                                                                                           47,363        44,027
    
    
    
              Total assets                                                                                                                       $4,343,414    $4,174,750
    
    
    
              LIABILITIES AND STOCKHOLDERS' EQUITY
    
    
    
              Current liabilities:
    
    
    
               Accounts payable                                                                                                                    $242,474      $266,090
    
    
    
               Accrued expenses and other liabilities                                                                                               259,430       300,959
    
    
    
               Income taxes payable                                                                                                                  43,764        47,308
    
    
    
               Current borrowings                                                                                                                     5,550
    
    
    
               Current operating lease liabilities                                                                                                   88,298        85,772
    
    
    
              Total current liabilities                                                                                                             639,516       700,129
    
    
    
              Deferred tax liabilities, net                                                                                                             902           882
    
    
    
              Long-term income taxes payable                                                                                                        640,521       649,057
    
    
    
              Long-term borrowings                                                                                                                1,330,271     1,230,885
    
    
    
              Long-term operating lease liabilities                                                                                                 301,325       297,192
    
    
    
              Other liabilities                                                                                                                       3,489         3,322
    
    
    
              Total liabilities                                                                                                                   2,916,024     2,881,467
    
    
    
              Commitments and contingencies
    
    
    
              Stockholders' equity:
    
    
    
              Common stock, par value $0.001 per share, 250.0 million shares authorized, 110.9 million                                                  111           111
    and 110.7 million issued, 50.4 million and 50.2 million outstanding, respectively
    
    
    
              Treasury stock, at cost, 60.5 million and 60.5 million shares, respectively                                                       (3,042,686)  (3,040,416)
    
    
    
              Additional paid-in capital                                                                                                            907,212       896,605
    
    
    
              Retained earnings                                                                                                                   3,618,194     3,480,638
    
    
    
              Accumulated other comprehensive loss                                                                                                 (55,441)     (43,655)
    
    
    
              Total stockholders' equity                                                                                                          1,427,390     1,293,283
    
    
    
              Total liabilities and stockholders' equity                                                                                         $4,343,414    $4,174,750
    
    
    
    
    
                CROCS, INC. AND SUBSIDIARIES
                                                                         CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                                                           (UNAUDITED)
                                                                                         (in thousands)
    
    
                                                                                                                                     Three Months Ended March 31,
    
    
                                                                                                                                2026          2025
    
    
    
              Cash flows from operating activities:
    
    
    
              Net income                                                                                                   $137,556      $160,103
    
    
    
              Adjustments to reconcile net income to net cash provided by operating activities:
    
    
    
              Depreciation and amortization                                                                                  20,240        18,537
    
    
    
              Operating lease cost                                                                                           28,053        24,186
    
    
    
              Share-based compensation                                                                                       10,607         8,777
    
    
    
              Asset impairments                                                                                               3,301
    
    
    
              Deferred taxes                                                                                                    954        13,589
    
    
    
              Other non-cash items                                                                                            4,568         (355)
    
    
    
              Changes in operating assets and liabilities, net of acquired assets and assumed
    liabilities:
    
    
    
              Accounts receivable                                                                                         (165,459)    (183,607)
    
    
    
              Inventories                                                                                                  (30,959)     (36,633)
    
    
    
              Prepaid expenses and other assets                                                                            (20,246)        3,516
    
    
    
              Accounts payable, accrued expenses and other liabilities                                                     (64,574)     (71,094)
    
    
    
              Right-of-use assets and operating lease liabilities                                                          (27,786)     (23,901)
    
    
    
              Income taxes                                                                                                   22,811        19,647
    
    
    
              Cash used in operating activities                                                                            (80,934)     (67,235)
    
    
    
              Cash flows from investing activities:
    
    
    
              Purchases of property, equipment, and software                                                               (18,000)     (15,375)
    
    
    
              Cash used in investing activities                                                                            (18,000)     (15,375)
    
    
    
              Cash flows from financing activities:
    
    
    
              Proceeds from borrowings                                                                                      178,550       195,000
    
    
    
              Repayments of borrowings                                                                                     (76,000)     (65,000)
    
    
    
              Repurchases of common stock                                                                                         -     (60,866)
    
    
    
              Repurchases of common stock for tax withholding                                                               (2,455)      (3,310)
    
    
    
              Cash provided by financing activities                                                                         100,095        65,824
    
    
    
              Effect of exchange rate changes on cash, cash equivalents, and restricted cash                                  (724)        2,845
    
    
    
              Net change in cash, cash equivalents, and restricted cash                                                         437      (13,941)
    
    
    
              Cash, cash equivalents, and restricted cash-beginning of period                                               133,911       183,678
    
    
    
              Cash, cash equivalents, and restricted cash-end of period                                                    $134,348      $169,737
    
    
    

    CROCS, INC. AND SUBSIDIARIES RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

    In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America ("GAAP"), we present "Non-GAAP gross profit," "Non-GAAP gross margin," "Non-GAAP gross margin by brand," "Non-GAAP selling, general, and administrative expenses," "Non-GAAP selling, general and administrative expenses as a percent of revenues," "Non-GAAP income from operations," "Non-GAAP operating margin," "Non-GAAP income before income taxes," "Non-GAAP income tax expense," "Non-GAAP effective tax rate," "Non-GAAP net income," and "Non-GAAP basic and diluted net income per common share," which are non-GAAP financial measures. We also present future period guidance for "Non-GAAP operating margin," "Non-GAAP effective tax rate," "Non-GAAP diluted earnings per share," and "Free cash flow." We also present a long-term target for 'Net leverage.' Non-GAAP results exclude the impact of items that management believes affect the comparability or underlying business trends in our condensed consolidated financial statements in the periods presented.

    We also present certain information related to our current period results of operations through "constant currency," which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

    Management uses non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures, in addition to corresponding GAAP measures, are useful to investors and other users of our condensed consolidated financial statements as an additional tool for evaluating operating performance and trends by providing meaningful information about operations compared to our peers by excluding the impacts of various differences. The calculation of our non-GAAP financial metrics may vary from company to company. As a result, our calculation of these metrics may not be comparable to similarly titled metrics used by other companies.

    Management believes Non-GAAP gross profit, Non-GAAP gross margin, and Non-GAAP gross margin by brand are useful performance measures for investors because they provide investors with a means of comparing these measures between periods without the impact of certain expenses that we believe are not indicative of our routine cost of sales. Our routine cost of sales includes core product costs and distribution expenses primarily related to receiving, inspecting, warehousing, and packaging product and transportation costs associated with delivering products from distribution centers. Costs not indicative of our routine cost of sales may or may not be recurring in nature and include costs to expand and transition to new distribution centers.

    Management believes Non-GAAP selling, general and administrative expenses and Non-GAAP selling, general and administrative expenses as a percent of revenues are useful performance measures for investors because they provide a more meaningful comparison to prior periods and may be indicative of the level of such expenses to be incurred in future periods. These measures exclude the impact of certain expenses not related to our normal operations that are expected to be non-recurring in nature, such as impairment charges.

    Non-GAAP income from operations and Non-GAAP operating margin reflect the impact of Non-GAAP gross profit and Non-GAAP selling, general, and administrative expenses, as discussed above. We believe these are useful performance measures for investors because they provide a basis to compare performance in the period to prior periods.

    Non-GAAP income before income taxes reflects the impact of Non-GAAP income from operations, as discussed above. We believe this is a useful performance measure for investors because it provides a basis to compare performance in the period to prior periods.

    Management believes Non-GAAP income tax expense is a useful performance measure for investors because it provides a basis to compare our tax rates to historical tax rates, and because the adjustment is necessary in order to calculate Non-GAAP net income.

    Management believes Non-GAAP effective tax rate is a useful performance measure for investors because it provides an ongoing effective tax rate that they can use for historical comparisons and forecasting.

    Management believes Non-GAAP net income is a useful performance measure for investors because it focuses on underlying operating results and trends and improves the comparability of our results to prior periods. This measure reflects the impact of Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above.

    Management believes Non-GAAP basic and diluted net income per common share are useful performance measures for investors because they focus on underlying operating results and trends and improve the comparability of our results to prior periods. These measures reflect the impact of Non-GAAP gross profit, Non-GAAP selling, general, and administrative expenses, and Non-GAAP income tax expense, as described above.

    Management believes Net leverage is a useful performance measure for investors because it provides a measure of our financial strength and liquidity.

    Free cash flow is calculated as 'Cash provided by operating activities' less 'Purchases of property, equipment, and software.' Management believes free cash flow is useful for investors because it provides a clear measure of our ability to generate cash for discretionary uses such as funding growth opportunities, repurchasing shares, and reducing debt.

    For the three months ended March 31, 2026, management believes it is helpful to evaluate our results excluding the impacts of various adjustments relating to special or non-recurring items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.

    
    
                CROCS, INC. AND SUBSIDIARIES
    
                RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
    
                (UNAUDITED
    
    
    
    
    
    
                Non-GAAP gross profit and gross margin reconciliation:
    
    
    
    
                                                                                                              Three Months Ended March 31,
    
    
                                                                                                         2026           2025
    
    
                                                                                                              (in thousands)
    
    
    
     GAAP revenues                                                                                  $921,457       $937,333
    
    
    
    
    
     GAAP gross profit                                                                              $522,945       $541,549
    
    
    
     Distribution centers (1)                                                                          1,377
    
    
    
     Other                                                                                                70
    
    
    
     Total adjustments                                                                                 1,447
    
    
    
     Non-GAAP gross profit                                                                          $524,392       $541,549
    
    
    
    
    
     GAAP gross margin                                                                                56.8 %        57.8 %
    
    
    
     Non-GAAP gross margin                                                                            56.9 %        57.8 %
    
    
    
    
    
    
     (1)           Relates to the transition away from a third-party logistics provider for the HEYDUDE Brand and software
                      transition costs at our Crocs Brand
          distribution center in Dayton, Ohio.
    
    
    
    
    
                Non-GAAP gross margin reconciliation by brand:
    
    
    
    
    
    
    
                  Crocs Brand:
    
    
    
    
                                                                                 Three Months Ended March
                                                                                   31,
    
    
                                                                            2026      2025
    
    
    
     GAAP Crocs Brand gross margin                                       59.5 %   60.7 %
    
    
    
     Non-GAAP adjustments:
    
    
    
     Distribution centers (1)                                    less than 0.1%     - %
    
    
    
     Other                                                       less than 0.1%     - %
    
    
    
     Non-GAAP Crocs Brand gross margin                                   59.5 %   60.7 %
    
    
    
    
    
    
     (1) Represents software transition costs at our distribution
            center in Dayton, Ohio.
    
    
    
    
    
    
                  HEYDUDE Brand:
    
    
    
    
                                                        Three Months Ended March
                                                           31,
    
    
                                                   2026       2025
    
    
    
     GAAP HEYDUDE Brand gross margin            43.9 %    46.6 %
    
    
    
     Non-GAAP adjustments:
    
    
    
     Distribution centers (1)                    0.6 %       - %
    
    
    
     Non-GAAP HEYDUDE Brand gross margin        44.5 %    46.6 %
    
    
    
    
    
    
     (1) Relates to the transition away from a third-party
            logistics provider.
    
    
    
    
    
                Non-GAAP selling, general and administrative reconciliation:
    
    
    
    
                                                                                                 Three Months Ended March 31,
    
    
                                                                                            2026           2025
    
    
                                                                                                 (in thousands)
    
    
    
            GAAP revenues                                                              $921,457       $937,333
    
    
    
    
    
            GAAP selling, general and administrative expenses                          $322,101       $318,575
    
    
    
            Impairment of leasehold improvement assets (1)                              (3,301)
    
    
    
            Charges incurred in connection with cost savings initiatives                (1,659)
    
    
    
            Severance costs (2)                                                           1,570
    
    
    
            Total adjustments                                                           (3,390)
    
    
    
            Non-GAAP selling, general and administrative expenses (3)                  $318,711       $318,575
    
    
    
    
    
            GAAP selling, general and administrative expenses as a percent of revenues   35.0 %        34.0 %
    
    
    
            Non-GAAP selling, general and administrative expenses as a percent of        34.6 %        34.0 %
    revenues
    
    
    
    
    
    
     (1)
     Represents impairment charges for certain HEYDUDE leasehold improvement assets.
    
    
    
     (2)   Represents a change in estimate in the three months ended March 31, 2026, for severance costs recorded as
              of December 31, 2025.
    
    
    
     (3)
     Non-GAAP selling, general and administrative expenses are presented gross of tax.
    
    
    
    
    
                Non-GAAP income from operations and operating margin reconciliation:
    
    
    
    
                                                                                                 Three Months Ended March 31,
    
    
                                                                                            2026          2025
    
    
                                                                                                 (in thousands)
    
    
    
     GAAP revenues                                                                     $921,457      $937,333
    
    
    
    
    
     GAAP income from operations                                                       $200,844      $222,974
    
    
    
     Non-GAAP gross profit adjustments (1)                                                1,447
    
    
    
     Non-GAAP selling, general and administrative expenses adjustments (2)                3,390
    
    
    
     Non-GAAP income from operations                                                   $205,681      $222,974
    
    
    
    
    
     GAAP operating margin                                                               21.8 %       23.8 %
    
    
    
     Non-GAAP operating margin                                                           22.3 %       23.8 %
    
    
    
    
    
    
     (1)
              See 'Non-GAAP gross profit and gross margin reconciliation' above for more details.
    
    
    
     (2)            See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses
                       as a percent of revenues
           reconciliation' above for more details.
    
    
    
    
    
                Non-GAAP income tax expense (benefit) and effective tax rate reconciliation:
    
    
    
    
                                                                                                         Three Months Ended March 31,
    
    
                                                                                                    2026         2025
    
    
                                                                                                         (in thousands)
    
    
    
     GAAP income from operations                                                               $200,844     $222,974
    
    
    
     GAAP income before income taxes                                                            178,844      204,939
    
    
    
    
    
     Non-GAAP income from operations (1)                                                       $205,681     $222,974
    
    
    
     GAAP non-operating income (expenses):
    
    
    
     Foreign currency gains (losses), net                                                       (1,625)       4,873
    
    
    
     Interest income                                                                                335          333
    
    
    
     Interest expense                                                                          (20,459)    (22,766)
    
    
    
     Other income (expense), net                                                                  (251)       (475)
    
    
    
     Non-GAAP income before income taxes                                                       $183,681     $204,939
    
    
    
    
    
     GAAP income tax expense                                                                    $41,288      $44,836
    
    
    
     Tax effect of non-GAAP operating adjustments                                                   133
    
    
    
     Impact of intra-entity IP transactions (2)                                                 (9,179)     (9,572)
    
    
    
     Non-GAAP income tax expense                                                                $32,242      $35,264
    
    
    
    
    
     GAAP effective income tax rate                                                              23.1 %      21.9 %
    
    
    
     Non-GAAP effective income tax rate                                                          17.6 %      17.2 %
    
    
    
    
    
    
     (1)
              See 'Non-GAAP income from operations and operating margin reconciliation' above for more details.
    
    
    
     (2)            In the fourth quarter of 2024, and previously in 2023, 2021, and 2020, we made changes to our international
                       legal structure, including an
            intra-entity transaction related to certain intellectual property rights, primarily to align with current and
            future international operations. The
            transactions resulted in a step-up in the tax basis of intellectual property rights and correlated increases
            in foreign deferred tax assets based
            on the fair value of the transferred intellectual property rights. This adjustment represents the current
            period impact of these transactions.
    
    
    
    
    
                Non-GAAP net income per share reconciliation:
    
    
    
    
                                                                                               Three Months Ended March 31,
    
    
                                                                                          2026             2025
    
    
                                                                                               (in thousands, except per share
                                                                                                   data)
    
    
    
     Numerator:
    
    
    
     GAAP net income                                                                 $137,556         $160,103
    
    
    
     Non-GAAP gross profit adjustments (1)                                              1,447
    
    
    
     Non-GAAP selling, general and administrative expenses adjustments (2)              3,390
    
    
    
     Tax effect of non-GAAP adjustments (3)                                             9,046            9,572
    
    
    
     Non-GAAP net income                                                             $151,439         $169,675
    
    
    
     Denominator:
    
    
    
     GAAP weighted average common shares outstanding - basic                           50,282           56,110
    
    
    
     Plus: GAAP dilutive effect of stock options and unvested restricted stock units      425              392
    
    
    
     GAAP weighted average common shares outstanding - diluted                         50,707           56,502
    
    
    
    
    
     GAAP net income per common share:
    
    
    
     Basic                                                                              $2.74            $2.85
    
    
    
     Diluted                                                                            $2.71            $2.83
    
    
    
    
    
     Non-GAAP net income per common share:
    
    
    
     Basic                                                                              $3.01            $3.02
    
    
    
     Diluted                                                                            $2.99            $3.00
    
    
    
    
    
    
     (1)
              See 'Non-GAAP gross profit and gross margin reconciliation' above for more information.
    
    
    
     (2)            See 'Non-GAAP selling, general and administrative expenses and selling, general and administrative expenses
                       as a percent of revenues
           reconciliation' above for more information.
    
    
    
     (3)            See 'Non-GAAP income tax expense (benefit) and effective tax rate reconciliation' above for more
                       information.
    
    
    
    
    
                Free cash flow reconciliation:
    
    
    
    
                                                               Three Months Ended March 31,
    
    
                                                          2026         2025
    
    
                                                               (in thousands)
    
    
    
     Cash used in operating activities              $(80,934)   $(67,235)
    
    
    
     Purchases of property, equipment, and software  (18,000)    (15,375)
    
    
    
     Free cash flow                                 $(98,934)   $(82,610)
    
    
    
    
    
    
                  RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE
    
    
    
    
    
    
    
                  Full Year 2026:
    
    
    
    
                                                                                                                         Approximately:
    
    
    
    
                Non-GAAP operating margin reconciliation:
    
    
    
     GAAP operating margin                                                                                                      >21.7%
    
    
    
     Non-GAAP adjustments (1)                                                                                                    0.6 %
    
    
    
     Non-GAAP operating margin                                                                                                  >22.3%
    
    
    
    
                Non-GAAP effective tax rate reconciliation:
    
    
    
     GAAP effective tax rate                                                                                                      23 %
    
    
    
     Non-GAAP adjustments (2)                                                                                                    (5) %
    
    
    
     Non-GAAP effective tax rate                                                                                                  18 %
    
    
    
    
                Non-GAAP diluted earnings per share reconciliation:
    
    
    
     GAAP diluted earnings per share
     $12.01 to $12.56
    
    
    
     Non-GAAP adjustments (1)(2)                                                                                                 $1.19
    
    
    
     Non-GAAP diluted earnings per share
     $13.20 to $13.75
    
    
    
    
    
    
     (1)           During 2026, we expect to incur approximately $25 million of non-GAAP adjustments, primarily associated with
                      our cost reduction
          initiatives.
    
    
    
     (2)           In the fourth quarter of 2024, and previously in 2023, 2021, and 2020, we made changes to our international
                      legal structure, including an
           intra-entity transaction related to certain intellectual property rights, primarily to align with current and
           future international operations. The
           transactions resulted in a step-up in the tax basis of intellectual property rights and correlated increases
           in foreign deferred tax assets based
           on the fair value of the transferred intellectual property rights. This adjustment represents the full year
           2026 impact of these transactions.
    
    
    

    Non-GAAP Financial Guidance

    Our forward-looking guidance for consolidated "adjusted operating margin" and "adjusted diluted earnings per share" represents non-GAAP financial measures that excludes or otherwise has been adjusted for special items from our U.S. GAAP financial statements. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non-recurring. Such adjustments are subjective and involve significant management judgment.

    While we are able to estimate full year non-GAAP adjustments, we are unable to reconcile forward-looking adjusted measures to their nearest U.S. GAAP measure quarter-by-quarter because we are unable to predict the timing of these adjustments with a reasonable degree of certainty. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures for the guidance related to the second quarter of 2026.

    
    
                CROCS, INC. AND SUBSIDIARIES
    
       REVENUES BY SEGMENT, CHANNEL, AND GEOGRAPHY
    
                (UNAUDITED)
    
    
    
    
                                                                                Three Months Ended                           %                            Constant
                                                                  March 31,                          Change                         Currency
    
                                                                                                                                             %
                                                                                                                               Change (1)
    
    
                                                                                Favorable
                                                                (Unfavorable)
    
    
                                                              2026               2025                           Q1 2026-2025                 Q1 2026-2025
    
    
    
    
          ($ in thousands)
    
    
    
     Crocs Brand:
    
    
    
     North America:
    
    
    
     Wholesale                                           $138,397           $170,682                               (18.9) %                     (19.2) %
    
    
    
     Direct-to-consumer                                   207,529            197,835                                  4.9 %                        4.6 %
    
    
    
     Total North America (2)                              345,926            368,517                                (6.1) %                      (6.4) %
    
    
    
     International:
    
    
    
     Wholesale                                            307,425            306,122                                  0.4 %                      (3.9) %
    
    
    
     Direct-to-consumer                                   114,065             86,969                                 31.2 %                       24.3 %
    
    
    
     Total International                                  421,490            393,091                                  7.2 %                        2.3 %
    
    
    
     Total Crocs Brand                                   $767,416           $761,608                                  0.8 %                      (1.9) %
    
    
    
    
    
     Crocs Brand:
    
    
    
     Wholesale                                           $445,822           $476,804                                (6.5) %                      (9.4) %
    
    
    
     Direct-to-consumer                                   321,594            284,804                                 12.9 %                       10.6 %
    
    
    
     Total Crocs Brand                                    767,416            761,608                                  0.8 %                      (1.9) %
    
    
    
     HEYDUDE Brand:
    
    
    
     Wholesale                                             83,402            110,693                               (24.7) %                     (26.0) %
    
    
    
     Direct-to-consumer                                    70,639             65,032                                  8.6 %                        8.4 %
    
    
    
     Total HEYDUDE Brand (3)                              154,041            175,725                               (12.3) %                     (13.2) %
    
    
    
     Total consolidated revenues                         $921,457           $937,333                                (1.7) %                      (4.0) %
    
    
    
    
    
    
     (1)            Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP
                       financial measure. See 'Reconciliation of
           GAAP Measures to Non-GAAP Measures' above for more information.
    
    
    
     (2)
              North America includes the United States and Canada.
    
    
    
     (3)
              The vast majority of HEYDUDE Brand revenues are derived from North America.
    
    
    
        Investor Contact: Abigail Ritter, Crocs,
                           Inc.
    
    
                          (302) 265-0922
    
    
                          aritter@crocs.com
    
    
    
    
    
    
     PR Contact:       Melissa Layton, Crocs,
                           Inc.
    
    
                          (303) 848-7885
    
    
                          mlayton@crocs.com
    
    
    

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